hi ccarter, its so hard to believe that its normal in the beginning - it is - nature is making your LO feed, feed, feed to get your milk supply fully going and when you see her weight go up extremely quickly you'll realise its all doing what it should!
10 days is so early - your mik supply still wont be full established and nature is still working on that by making your baby demanding. Be reassured by wet nappies, lots of yellow poo and by weight gain (your HV should weigh around 2 weeks old and, while your bubba may well have lost in the first week this will probably have turned around).
I know how you feel, ive been there - my ds is 9 months and still bf. The comments from everyone else (who had largely bottle fed their babies) weren't helpful either. In the end i just decided i really want to do this, he's my first baby, there are worse things than sitting cuddleing him with the tv remote in hand. If the night was really bad, i would feed him and sleep in the day. My life was just him and we didnt have many visitors, those we did have had to accept that i was upstairs feeding more often than not. once i got my confidence i just thought sod it if anyone's embarassed and fed him downstairs!
nights are supposed to be worse - there is more prolactin in your milk at night in the very early days (the hormone that sends a message to your brain to say more milk needed for baby). There are various theories on why we have evolved this way but there is no doubt about it. the prolactin makes the baby go crazy and feed, feed feed! After the first 3 weeks or so this does start to iron out. Once you get more sleep at night, you dont care what happens in the day. for a long time my lO was 3 hourly at night, and hourly in the day and i could live with it that way round.
good luck and keep up the good work, it will get easier x