My lo had something similar but hv suggested it was baby eczema (which gp confirmed). I tried aqueous cream, E45, Sudocrem (which I was later told makes it worse by drying the skin out which I found difficult to get my head round as Sudocrem is supposed to be a cream you can use for eczema!!). In the end gp prescribed hydrocortisone cream 1% which worked for a while, but when I had a day off from using it, it would flair up again. I came across Oilatum Junior cream in Boots, which their pharmacist recommended I try (as LO was already using Oilatum bath emollient). After a couple of days his skin was sooooooo smooth and not red and sore looking. I tend to put Oilatum Junior on his face every day after washing him, and so far, it's been brilliant. Be warned, it's not cheap (about ??7 for a big pump bottle) but you can get it on prescription if your gp will prescribe it....after using it on George, i went to gp and told him if i could have it on prescription and he was okay with it. Would recommend definitely!!!:\)