Mothercare announces collaboration with Jools Oliver
The mum of four and children's author will help create a collection which will include nursery bedding, accessories, gifts, plus newborn and children's clothing.
Launching in August 2012 the new collection will feature a unique mix of high quality, affordable pieces with an eclectic and timeless look and feel that will reflect Jools' love of nostalgic yet modern collectables
Jools commented 'I have such a passion for the design of children's clothes, so to have this opportunity to work with Mothercare is just amazing. My mother dressed us in Mothercare clothes and I have done the same with my children, so Mothercare has always been part of my life. My designs combine quirky and classic style inspired by my childhood memories. The collection features nostalgic, classic pieces, sprinkled with unique touches and playful attention to detail. The entire collection has been lovingly put together and accessibly priced for parents. I can't wait to launch it.'
Jools is mum to Poppy, Daisy, Petal and Buddy, and is married to Jamie Oliver