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A word of warning if you ever think about subscribing to Prima Baby it is worth knowing that you will not receieve any of the free gifts that are available when you purchase the magazine in the shop. For example this month I did not recieve the free changing bag. The subscription team state that to send the gifts out would be too costly and they wouldn't be able to offer such 'good' subscription deals. They also acknowledge that this isn't very clear when subscribing to the magazine.
If like me you liked all the freebies then I would stick to buying it each month.