Prima Baby and Babyexpert.com have teamed up with leading baby and toddler brand Hippychick to offer an amazing money-can't-buy prize - the opportunity to turn your idea from being just a dream, into reality!

If you have a great idea for an innovative baby product, we want to hear from you.

Read on to find out more - plus how Hippychick founder Julia Minchin answered questions from Babyexpert members in a live webchat on the site.